The title of this post refers to the recent (?) ad campaign I’ve been seeing all over facebook, and on TV, so don’t worry guys, none of my friends are actually terrorists. Excellent timing by the way, especially with all the discussion going on about Jordan’s new cybercrime law, which you can view on the Jordanian Ministry of ICT website (Arabic only), which includes an article that forbids “promoting terrorism”, but I won’t be doing any of that here, I just wanted to plug the law in, it’s new and there’s currently a discussion going on about it on AmmanTT’s website and the twittersphere (hashtags #AmmanTT and #CCL).
Anyways, time for my rant on that ad campaign. Now, I don’t disagree with the message, as a self-pronounced pacifist there is nothing I hope for more than people actually using words to work out their problems rather than resorting to weapons and terror. But the way by which this ad is presented, and the way it’s worded just pisses me off at no end. First of all, the Facebook ad, which literally says in Arabic, “My Friend is a Terrorist, How can I set him straight?”. It’s probably Americans behind the ad, and I don’t say this out of a conspiracy theory point of view, but the idea of how they presented terrorism in a way that’s equal to crack addiction.
It just shows a lack of touch with how our society is, and how terrorism really works, and especially what terrorism really is. Terrorism isn’t like pot, you try it at first, then you’re hooked at it, until you hit rock bottom or your friends stage an intervention and you “wake up” and change your life around, nor is it so prevalent that this ad will reach that many people who actually know terrorists. What some people label as “terrorism” grows out of injustice, and grows do to apathy, ignorance and intolerance.
These ads will only serve to feed the ignorance, mainly their sense of paranoia, that itself feeds the terrorism. My advice to the holders of that campaign is, to scratch it right away, actually study the people they are targeting (they can take a leaf out of the MyIslamIs.Me people’s book), encourage people to stop being apathetic and hold them responsible for their destinies, and then fight the ignorance (which will take more than a 30 second spot on MBC4), perhaps teach them about pacifism, non-violent resistance, and conflict resolution. But ultimately, that plague can never be banished without removing all of the injustices in the world. This is how I can get my friend off Terrorcrack.